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The Duchess of Cambridge yet again proves Alessandra Rich is the go-to brand for the social set

The Duchess of Cambridge yet again proves Alessandra Rich is the go-to brand for the social set

The Duchess of Cambridge walking with Museum Director Tristram Hunt

Jonathan Buckmaster / AP / Shutterstock

When the Duchess of Cambridge honours a fashion house with her patronage, it often sees its fortunes soar, in a phenomenon that has been dubbed the ‘Kate effect’ (followers of her looks are similarly called ‘Copy-Kates’).

One designer who the Duchess is increasingly turning to for her royal engagements is Alessandra Rich, whose signature tea dress has long been a favourite amongst the social set.

Today saw Kate wearing a red houndstooth dress from the brand for a visit to the V&A museum, of which she is a patron. Featuring a Peter Pan collar and v-neck, plus pleating on the skirt, its a modern take on the 1940s style. She paired the look with a simple black clutch, black heels and gold hoop earrings.

The royal has previously worn the brand during a television appearance last Christmas alongside Mary Berry, opting for a very festive red dress with pussy bow tie plus polka dot and leaf print. She also wore a navy polka dot dress with contrasting white Peter Pan collar for Prince Charles’ official 70th birthday portrait.

Pippa Middleton with her husband James Matthews at Prince Louis’ christening at St James’ Palace


Meanwhile, Kate’s sister Pippa Matthews has also been spotted in Rich’s designs, choosing a baby blue button-down dress with high collar for Prince Louis’ christening in 2018.

Emma Louise Connolly and Oliver Proudlock attending Princess Eugenie and Jack Brooksbank’s wedding, 2018


It’s also been popular – second to The Vampire’s Wife, of course – at Royal Weddings. The Duchess of Sussex’s Suits co-star Abigail Spencer wore the brand to Meghan’s wedding to Prince Harry, while Emma Louise Connelly wore a dress by Rich to Princess Eugenie’s wedding to Jack Brooksbank the same year.

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Published at Wed, 19 May 2021 14:26:48 +0000