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Tatler talks to Daisy Lowe on sustainability, getting out of lockdown and her charitable collaboration with Cudoni

Tatler talks to Daisy Lowe on sustainability, getting out of lockdown and her charitable collaboration with Cudoni

Cudoni x Daisy Lowe

Model, muse and sustainable style icon Daisy Lowe has collaborated with luxury resale site Cudoni on an edit of personal pieces with proceeds going to Choose Love, a charity that provides protection for refugees. ‘I’ve always been a huge fan of Cudoni because I love designer vintage. As well as being a little easier on the wallet, it also means that those beautiful clothes that have been preloved don’t have to go to landfill,’ says Daisy, ‘I think Cudoni do it really brilliantly, they do proper checks to make sure what you’re getting is what you’re paying for and quality control is really important to them.’

Launching today, the edit of ready-to-wear and accessories have all been part of Lowe’s much-adored personal wardrobe, ‘I felt it was really important for each of the pieces I was selling on to have their own little life themselves,’ says Daisy. ‘My favourite piece that I’m really having trouble letting go of is the red floral Ghost dress with the collar. I love that dress so much. I wore it to meet my boyfriend’s parents for the first time and I fell in love with his family. They’re so wonderful and some of the loveliest people I’ve ever had the pleasure of meeting. I like to think that that dress is a real lucky token and with that in mind, when asked if I would put some things up for auction, I thought “It’s really important to love something so much that then whoever buys it will really have a wonderful time in it too.”’

Donating all proceeds to Daisy’s chosen charity Choose Love, looking good can feel good too. ‘I’ve known Josie, the founder of Choose Love since I was 17. I’ve watched it since its conception and the amount of work she’s done to help refugees is astounding. It’s homegrown, you can see where your money goes and a little amount of money goes a really long way,’ Daisy explains.

Daisy has been a sustainable lifestyle advocate for some time now. With her documentary The Lowe Down focusing on waste in the industry being released last year and many collaborations with sustainable designers, Daisy understands the struggle of striving for sustainability, ‘I work in fashion and I love clothes but I also love the planet so it’s a constant juggle,’ says Daisy, ‘I don’t ever want to be preachy. When you try and shove things down people’s throats it never goes down well but as far as sustainability is concerned, you can either live consciously or unconsciously.’

Lowe’s approach to sustainability is commendable, it’s not about restricting yourself from having fun with shopping but tackling retail more wisely, ‘Everyone has been guilty and no one is to blame, we’ve kind of inherited the way we exist on this planet. However, I think it is really important to share the ways in which it’s possible to be kinder to the planet. You don’t have to say, “I’m never travelling again and I’m never buying anything again,” but there’s little tips and tricks that you can do to minimise your carbon footprint and buying designer vintage is one of those’, Daisy explains, ‘In relation to fashion, I’m not saying don’t ever buy that amazing Chanel handbag that you’ve always wanted and saved up for but it’s about choosing your pieces really wisely rather than cheap items of clothing that after you wash them once or twice they’re falling to pieces, save up four times that amount and have something that you can have forever. It’s about making more conscious decisions.’

Cudoni x Daisy Lowe

Lowe attributes people’s current attitude towards living greener lifestyles to lockdown, ‘Because we’ve been in lockdown on and off for over a year, sat in our own thoughts, I think people are so much more conscious about where there money actually goes,’ Daisy explains, ‘I think that there is a real shift. I don’t think there was any other way we could have done it. Everyone was kind of running on adrenaline and then we all had to stop and as a result we’ve really had to think about our choices which is a great thing but, I mean, it’s been bloody difficult!’ Lowe encourages people to ask questions too, ‘It’s not always completely straight forward but the power is in the consumer now. It doesn’t matter how many followers you have, you can direct message a company and say “Why haven’t you published the percentage of landfill you contribute to?” As a consumer it’s important to ask questions and challenge these things because we’ve never been in such a space in society where things have been so transparent between customer and company,’ says Daisy.

As a firm fixture on the fashion party scene, Lowe has found this period reflective yet frustrating, ‘God I miss going out dancing. I cannot wait until 21 June and we can actually have a boogie but I am really worried that I will dance like an embarrassing uncle at a disco. But it’s fine, I don’t care,’ she says. Don’t worry Daisy, we’ll be right there with you.

See below Daisy Lowe’s top tips for shopping for designer vintage

  1. Stick to brands you know and love
  2. Stick to shapes that you know suit your body
  3. Look for pieces that you could wear for years to come
  4. Save up for pieces that you know have longevity
  5. Look for pieces that you could sell again if you wanted to
  6. Take care of the things you do buy in case you want to sell later

Daisy Lowe’s Cudoni edit is available to shop from today

Published at Wed, 12 May 2021 13:14:41 +0000

Article source: https://www.tatler.com/article/daisy-lowe-cudoni-luxury-resale-sustainable-style