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D.S. & Durga’s Williamsburg Store Spotlights the Adaptability of Concrete

D.S. & Durga’s Williamsburg Store Spotlights the Flexibility of Concrete

At the sales counter in the back of the store, customers can enjoy videos of the style group screening out products. Photography thanks to D.S. & & Durga

. For D.S. & Durga’s 2nd boutique, the fragrance business’s cofounder Kavi Ahuja Moltz understood precisely who could bring her vision to life. Not just did Ahuja Moltz– along with her partner in business and life, David Seth Moltz– team up with Krista Ninivaggi, founder of interior style company K&CO, on their Nolita flagship in Manhattan, but the ladies initially met in high school and have actually been buddies considering that. The fun yet expert rapport between them showed particularly beneficial for this job where both aspired to get their hands unclean in the name of style.

Ahuja Moltz, who has a background in architecture, explains that she had a fascination with the “rammed earth” visual, which Ninivaggi was passionate to explore, however such simple building showed to be no match for the humidity in New York City. The women problem-solved with the assistance of Eric Weil, principal at Oso Industries, who allowed them to workshop varieties of concretes in his studio to attain the visual impacts of natural elements with a product that made more sense for the shop’s Williamsburg, Brooklyn area. Striped blocks of gray and beige concrete adorn the walls, similar to the visual of natural stone, and the poured-in-place central display screen island includes a dark, refined shade. “We wished to do one really strong relocation for the small area,” Ahuja Moltz shares, noting how Ninivaggi (whose firm just recently won an Interior decoration Best of Year Award) assisted produce an environment that is peaceful yet architecturally amazing.

Using an audio mixboard rather of switches and dimmers, the staff at D.S. & & Durga can change the color of the neon display lights. Photography thanks to D.S. & & Durga
. The neon icons were initially sketched by Ahuja Moltz for D.S. & & Durga product labels. Photography thanks to D.S. & & Durga
. Ahuja Moltz picked this curvy ENTLER chandelier to add a playful aspect to the area. Photography courtesy of D.S. & & Durga
. The storefront windows open up, enabling the D.S. & & Durga team to engage with the community. Photography courtesy of D.S. & & Durga.

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Released at Mon, 15 Mar 2021 14:59:15 +0000